Privacy and Cookie Policy
1. Controller and Contact
The controller responsible for processing your personal data in connection with the Site is:
Deguiret SA
Avenue des Cadolles 12A
2000 Neuchâtel
Switzerland
Email: info@deguiret.com
For any questions or requests relating to this Policy or to your personal data, you can contact us using the above details.
If we appoint a dedicated data protection representative for the EU or UK in the future, their details will be added to this Policy.
2. Types of Data Collected
We may collect and process the following categories of personal data when you use the Site or interact with us:
- Identification and contact data (for example name, postal address, email address, telephone number, country of residence).
- Order and transaction data (for example purchased Products, order history, billing and shipping addresses, payment status, chosen payment method, currency).
- Communication data (for example emails, contact form messages, customer service interactions, notes relating to your requests).
- Technical and usage data (for example IP address, device information, browser type, operating system, pages visited, time and duration of visits, referrer URL, approximate location derived from IP address).
- Preference data (for example language, marketing preferences, saved favourites, Products you have consulted).
- Newsletter and marketing interaction data (for example whether you open our emails, which links you click, unsubscribe information).
- Cookie and tracking data (see section 5).
We do not intentionally collect sensitive personal data (for example health information, data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs) through the Site. Please do not provide such information through the Site or via email, unless we specifically ask for it and inform you of the applicable legal basis.
3. Purposes of Processing
We process your personal data for the following purposes:
- To operate the Site and provide its functionalities.
- To process and fulfil your orders, including order confirmation, payment handling, shipping, delivery and after sales support.
- To manage your customer account if such a function is offered and you choose to create one.
- To respond to your contact requests, enquiries or complaints.
- To provide you with customer service and after sales service, including warranty and repairs.
- To send you transactional emails related to your orders and to important information about our Products or this Policy.
- To send you newsletters and marketing communications if you have subscribed or if we are otherwise permitted to do so by law.
- To analyse the use of the Site and improve its content, user experience and security, for example through analytics tools.
- To prevent and detect fraud, abuse or security incidents.
- To comply with legal obligations (for example accounting, tax and record keeping obligations) and respond to requests from authorities.
- To exercise or defend legal claims.
4. Legal Bases for Processing
Under Swiss law, the main principles are transparency, proportionality and purpose limitation. The nFADP also encourages companies to align with GDPR style legal bases, especially if they process data of EU residents.
We rely on the following legal bases, as applicable:
- Performance of a contract or pre contractual measures (for example processing and fulfilling your orders, managing your customer account, responding to your enquiries).
- Compliance with legal obligations (for example accounting and tax requirements, obligations to retain certain documents).
- Legitimate interests (for example operating and improving the Site, preventing fraud, ensuring IT security, customer relationship management and limited direct marketing to existing customers where permitted).
- Your consent (for example for newsletters when required, for certain cookies and tracking technologies, for processing that goes beyond what is necessary for the core services).
Where we rely on your consent, you can withdraw it at any time with effect for the future, using the unsubscribe link in our emails, your cookie settings or by contacting us.
5. Cookies and Similar Technologies
Cookies are small text files stored on your device when you visit the Site. Similar technologies include pixels, local storage or other tracking tools.
We use the following categories of cookies and technologies:
-Strictly necessary cookies (for example to remember your language, maintain your session, ensure security, operate the shopping cart and checkout). These cookies are required for the Site to function and cannot be deactivated in our systems.
-Preference and functional cookies (for example to remember your settings or improve comfort of navigation).
-Analytics cookies (for example to measure traffic and usage patterns, such as pages visited, time spent, approximate location based on IP). These may be provided by third party tools such as web analytics services.
-Marketing or tracking cookies (if used) to measure the effectiveness of our campaigns or display ads that may be of interest to you on other sites.
Under the nFADP and comparable European standards, non essential cookies (such as most analytics and marketing cookies) require your consent, which must be informed and revocable.
When you first visit the Site, a cookie banner informs you about the use of cookies and allows you to:
- Accept all cookies.
- Reject non essential cookies.
- Configure your preferences by category.
You can change your cookie preferences at any time via the cookie settings link available on the Site footer (Cookie Settings) or by clearing cookies in your browser.
You can also configure your browser to block or delete cookies. However, certain features of the Site may not function correctly if you disable all cookies.
6. Third Party Recipients and International Transfers
To fulfil the purposes described above, we may share your personal data with the following categories of recipients:
- Professional advisors (for example legal or tax advisors, auditors).
- Public authorities, courts and regulatory bodies where required by law or necessary to protect our rights.
- Service providers who act on our instructions (processors), such as:
1) Website hosting and technical service providers (including Webflow and infrastructure providers used by Webflow).
2) Payment service providers and banks.
3) Shipping and logistics providers.
4) IT support, security and analytics providers.
5) Newsletter and marketing automation providers.
These recipients are required to handle your personal data in accordance with applicable data protection laws and with appropriate confidentiality and security obligations.
Because we are based in Switzerland and use providers in Switzerland, the EEA, the UK and other countries (for example the United States), your data may be transferred to countries that do not offer the same level of data protection as Switzerland or the EEA.
In such cases, we ensure that appropriate safeguards are in place, such as:
-Adequacy decisions by the European Commission or the Swiss Federal Council.
-Standard contractual clauses approved by the European Commission or Swiss authorities.
-Other legally recognised transfer mechanisms.
You can contact us for more information on international transfers and the applicable safeguards.
7. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, and to comply with legal and regulatory requirements.
In particular:
-Order and transaction data are typically retained for the duration required by commercial and tax laws, which is usually at least ten years.
-Customer account data are retained for as long as your account is active. If you close your account, we will delete or anonymise the data, subject to data that must be retained for legal reasons.
-Newsletter subscription data are retained as long as you are subscribed. If you unsubscribe, we keep a record of your unsubscription to ensure compliance with your choice.
-Technical and analytics data are retained for shorter periods required for analysis, security and optimisation, after which they are deleted or anonymised.
If you request deletion of your data, we will also consider these retention requirements and will delete or anonymise data where possible.
8. User Rights
Under the nFADP and, where applicable, the GDPR or similar laws, you have a number of rights regarding your personal data, subject to the conditions and limitations set by law. These include in particular:
-Right of access to obtain confirmation whether we process your data and, if so, information about the processing and a copy of the data.
-Right to rectification to have inaccurate or incomplete data corrected.
-Right to erasure to request deletion of your data, for example when it is no longer necessary for the purposes for which it was collected or when you withdraw consent and there is no other legal basis for the processing.
-Right to restriction of processing in certain situations, for example while we are verifying contested data.
-Right to data portability to receive certain data in a structured, commonly used and machine readable format and to transmit it to another controller.
-Right to object to certain processing based on legitimate interests, including direct marketing.
-Right to withdraw consent at any time when processing is based on your consent.
To exercise any of these rights, you can contact us using the contact details in section 1. We may ask you for proof of identity to prevent misuse.
You also have the right to lodge a complaint with the competent data protection authority. In Switzerland, this is the Federal Data Protection and Information Commissioner (FDPIC). If you are located in the EEA or UK, you may also contact your local supervisory authority.
9. Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, alteration or destruction. These measures include in particular:
- Use of secure connections (TLS) for data transmission where appropriate.
- Restricted access to personal data, limited to staff and service providers who need to know it for the purposes described.
- Regular updates and monitoring of our IT systems.
- Procedures to address suspected data breaches.
However, no system is completely secure. We cannot guarantee absolute security of data transmitted over the internet. If we become aware of a data breach that is likely to result in a high risk to your rights and freedoms, we will inform you and the competent authorities as required by law.
10. Direct Marketing and Newsletters
If you subscribe to our newsletter, we will use your email address to send you information about our Products, collections, events and brand news.
We may also send you marketing communications about similar Products if you are an existing customer and if this is permitted by applicable law, even without a separate subscription. In this case, you can object at any time.
You can unsubscribe at any time by clicking the unsubscribe link included in each newsletter or by contacting us.
We may use tools to measure the performance of our newsletters (for example whether emails are opened and which links are clicked) in order to understand what interests our audience and to improve our content. This analysis is done on an aggregated level where possible.
11. Updates to this Policy
We may modify this Privacy and Cookie Policy from time to time, for example to reflect changes in our processing activities, in the technologies used or in the applicable law.
The version published on the Site is the version currently in force. We indicate the date of the last update at the top of the Policy.
If the changes are material or require your consent, we will inform you through appropriate channels, for example via a notice on the Site or by email, and will ask for your consent where required.